![]() ![]() By the time a lead lands on the rep’s desk, it’s fully qualified-and that’s when the magic happens. It’s like having an extra team member that never sleeps leads are nurtured along the buying journey, and your top performers can focus on what’s the best use of their time. If the lead takes action, the appropriate person is notified and can pick up the thread. ![]() You can also assign leads that take these actions to a corresponding contact list, prompt specific team members to reach out, or automate other actions, tasks, or notifications.Īutomating email with workflows saves your sales and marketing teams a lot of time and effort, especially when it comes to working warm or cool leads. They are great for sales and marketing teams as you can assign specific team members to respond when a recipient takes a particular action. Workflows are used in bulk campaigns and are typically strong on design. While sequences are used at the bottom of the funnel, workflows can be used at any stage of the buying journey and are designed to keep leads moving steadily through the funnel towards a purchase decision. HubSpot workflows are markedly different from sequences in many ways. Good for nurturing leads that are close to closing.Automatic follow-ups to keep the lead hot.Customizable/personalized to the recipient.Emails are sent from the rep’s connected inbox.Simple, direct, and one-to-one (not bulk).It’s fairly black and white, but then, so is the objective. If they do not, they will receive a third and final email.Īs for reporting, you’ll only be able to see whether the lead opened the email or not. If they don’t book (or take the desired action), they will receive a second email in 24 hours, which might ask them to share any questions they have and prompt them to schedule a follow-up. For example, if the object is to book a meeting and the lead takes that action, they won’t receive any more emails in that sequence. ![]() Sequences automations are triggered by specific actions, and the lead is automatically unenrolled in the sequence as soon as they take that action. In other words, it’s not a bulk-email approach, and it won’t look like it’s being sent to a mailing list. The result looks more like a regular email and is sent directly from the rep’s inbox to the prospect. If they don’t download, they remain in the sequence.Įmail designs are templated and easily customized to the prospect, but they don’t contain a lot of fancy graphics or images. If they download the content, they are removed from the sequence. The sequence is simple, one-to-one, and specific to the prospect’s stage in their buying journey. You’d use sequences to send them a piece of content that tends to get good results, like a pricing comparison sheet. They are great for sending out content that you know accelerates the decision-making process.įor example, say you’re talking to an SQL, and they are getting close to making a decision. HubSpot sequences allow you to send personalized one-to-one messages to contacts or warm leads you’ve already had some interaction with. So let’s dive in, break it down a little more, and look at some of the finer points of HubSpot workflows vs. However, the approach you choose will ultimately depend on what you hope to achieve. They connect directly to your CRM data, so insights are viewable at the individual customer level. Sequences are available to Sales Hub, Service Hub Enterprise, or Professional subscribers, while workflows require a Marketing Hub Professional or Enterprise subscription.īoth tools give you the analytics you need to track individual conversations and results. One notable difference between workflows and sequences is the type of HubSpot subscription you’ll need to access the features. Depending on your subscription, you might have access to sequences only or workflows and sequences. The differences lie in the types of emails sent, your objective, how the emails are created, and the HubSpot subscription you have. Both tools connect to your HubSpot CRM and enable you to create and send a series of emails to your contacts. HubSpot has two distinct types of email automation-Workflows and Sequences. Email automation is an integral part of this effort, aligning teams, maximizing the value of your content, and ensuring you don’t miss any opportunities along the way.Ī Definitive Guide to Understanding HubSpot for Marketing HubSpot’s user-friendly interface and simple tools help marketers create highly personalized campaigns that take conversion rates to new levels. It’s designed to help companies grow and scale while maintaining and building high-value relationships throughout the customer journey. HubSpot email automation is one of the most widely used and popular inbound marketing tools available today. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |